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New Global Company Reveals "World First" Technology for Optimizing and Verifying Super Systems

6 November 2007

Embedded Systems Technology enables engineering of optimal system architectures that drive profound changes in supply chain economics

SAN CARLOS, California and SYDNEY, Australia, November 6, 2007 - Embedded Systems Technology, Inc. (EST) today unveiled its strategy to enable systems companies to use EST's innovative technologies, methodologies and products to build optimal super systems such as the integrated software, electronic and mechanical systems constituting the vehicle control architecture (VCA) of an entire automobile or airplane. Using ultra high-performance simulation, advanced statistical analysis and supply chain models, the company's patent-pending technologies and methodologies make it possible for the first time to model and simulate families of super systems at near, or better than, real-time.

Automobiles consist of a number of networks of electronic control units (ECUs) to provide the integrated regulation of the basic ignition, propulsion, suspension, braking and steering functions; the operation of various safety and convenience devices; and the use of navigation, multi-media, and mobile communications capabilities. Each sub-system and the overall car must meet various constraints in order to manufacture and launch vehicles in a timely fashion and to satisfy the car manufacturer's expectations of return on investment (ROI). These constraints include performance, reliability, aesthetic appeal, standards and legislative compliance, design and manufacturing, economic cost and minimum acceptable ROI. As such, the VCA does not stand apart from the design and manufacturing supply chain, but is the integral executable specification that drives both the structuring of the vehicle and of its supply chain.

According to EST founder and CEO, Dr. Graham Hellestrand, "EST's technologies and methodologies--known as Entire System Simulation Environment (ESSE)--represent a radical step forward in simulation and modeling capabilities, and enable the building of optimal super systems and the structuring of their design and manufacturing supply chains. For example, the VCA of a medium-priced family sedan contains about 25 ECUs connected together using a hierarchy of several networks. The ESSE simulation technology has demonstrated the capability to simulate more than 80 networked ECUs, each containing an ARM 1176 processor model. Each ECU executes control software on a microprocessor model. The total system executes at an aggregate rate of three to seven billion instructions per second. This is the equivalent of the VCA models of three intercommunicating cars that communicate with road monitoring and control stations as they drive down a highway. For comparison, the real VCA of each physical car in this scenario will execute about one billion instructions per second.

"In other words, the simulated system is running at least as fast, and possibly twice as fast, as the real automotive control systems-a remarkable feat in using a complex of technologies to solve a difficult and long-standing problem."

EST's breakthrough in modeling, analysis and engineering technologies will have a profound effect on markets that require many complex real-time controllers to be embedded in super systems for safety and reliability, with defined performance and economic characteristics, in keeping with customer expectations. This technology and methodology will impact the economics of the supply chain needed to deliver high quality products with predictable design and manufacturing processes characterized by high innovation and low cost.

Embedded Systems Technology, Inc. was founded in 2007, with headquarters and sales in San Carlos, California, and technology and engineering R & D and marketing in Sydney, Australia. Delivering innovative "world-first" technologies is not new to EST's founders, CEO Dr. Graham Hellestrand and CTO Neville Clark. A formidable team, they were the principal founders and technical masterminds of VaST Systems Technology Corp., inventing and bringing to market technologies, products and methodologies to build and simulate fast, timing-accurate ECU models. As founder and CEO of VaST from 1997 to 2004, Hellestrand built VaST into a global presence with operations in USA, Australia, Japan and Europe.

EST has successfully demonstrated its ESSE technologies in Japan, the USA and Australia. Apart from automotive systems, EST is planning to address similar optimization of real-time control systems and supply chain optimization needs in the aerospace, networking and military market segments.

About Graham Hellestrand
Graham Hellestrand, PhD, MBA and CPEng, is a founder and CEO of EST, the fourth start-up company he has founded over a period of 30 years. He is a member of the board of directors of National ICT Australia Ltd. (NICTA), Australia's ICT research company, and was a board member of VaST Systems Technology Corp. from 1997 until 2007. He was chosen by The Bulletin/Newsweek (Australia) as one of "Australia's Best & Brightest" in June 2007. Hellestrand is emeritus professor of computer science and engineering at the University of New South Wales (UNSW), Sydney, Australia, and a Fellow of the IEEE and The Institution of Engineers, Australia. He has published in excess of 100 referred papers in international conferences and journals and is the principal author of the first two patents that underlie VaST's technology.

About Embedded Systems Technology
 Embedded Systems Technology Inc. (EST) specializes in the development and marketing of technologies, products, methodologies and professional services designed to enable the efficient and effective engineering of families of optimized and verified real-time embedded control systems. These control systems are at the core of super systems such as those used by clusters of cars travelling and interacting with each other and with an intelligent traffic management infrastructure. Optimized "super-architectures" are the ideal specification for structuring efficient supply chains and planning the future in industry segments such as transport, communications and the military.

Incorporated in California in 2007, EST has headquarters and sales offices in San Carlos, California, and technology and engineering R & D and marketing in Sydney, Australia. For additional information, please visit www.essetek.com.

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 Linda Marchant
 Cayenne Communication
 V: +1-919-451-0776
 Email: linda.marchant@cayennecom.com

EST in Australia
 Patricia Hughes
EST Embedded Systems Technology P/L
 V: +61-2-90431720
 Email: p.hughes@essetek.com